For the past 7 years my team and I have worked hard to build a cash rewards program for a Regional bank. This program encourages bank cardholders to shop at specific local businesses. We use print, email and online marketing to promote local participating businesses to the cardholders.
Last year we launched a mobile app to help cardholders quickly and conveniently find these businesses. Unbeknownst to us the bank created a video featuring the app. Wow! What a surprise this was to us.
The point, sometimes you get publicity, press or marketing exposure when you least expect it. Embrace it! Run with it! And capitalize on it where possible.