Last week Hubspot held its annual marketing conference in Boston, called “Inbound”. Inbound15 reportedly attracted 14,000 attendees, an increase of 40% over last year. The conference focused on the inbound marketing philosophy referring to marketing activities that attracts and draws customers in compared to more traditional push advertising tactics. #Inbound15
The conference consists of daily keynote speakers, bold talks, and breakout sessions. Additionally refuel areas contain power chargers, massage chairs and snacks (and coffee) to help visitors recharge both physically and metaphorically. Lunch is provided daily from a dozen local food trucks offering a wide variety of different cuisines.
This was my first time attending Inbound. Although I’ve participated in committees evaluating marketing automation platforms, I’m not currently a Hubspot customer.
This blog post is a multiple part series addressing the question:
“Is Hubspot’s Inbound conference worth it?”
Throughout the different sessions I took scrupulous notes. Rarely do I take notes specifically on what the presenter shows on their PowerPoint Presentation. If I like the PPT, I simply take a picture of it for future reference. My notes are more thoughts, inspirations, ideas, concepts, key takeaways and action items – relevant to me. The final day of the conference I received an app update for the Inbound15 app. The latest app update wiped out ALL of my session notes. Why do I mention this? Obviously, I’m still bitter for losing all my notes. Inspiration is like lighting – it strikes hard, fast and bright, but is gone in a flash. So unfortunately I have fewer thoughts to share than expected.
Here’s my main takeaway from Inbound15-
Thinking about the job I have now. Now think about 1, 2 or 3 years from now, what is my Keynote speech I want to give? Meaning, what do I want to achieve in the next year that would be Keynote speaker worthy? That’s my goal – to achieve something extraordinary, inspirational, amazing! Something worth sharing with an audience of like-minded professionals that can help then do more and achieve success in their jobs.
This is more than a takeaway. This is my QUEST!
So Hubspot, be ready to slot me into one of your sessions next year, because I’ll have an awesome story to share.
Until then, I’ve gotta go make it happen!