Ever noticed when a major business win is achieved everyone touts the people and relationships that made it happen. Contrarily, when tough decisions with damaging consequences are made these same people quickly hide behind the proverbial skirt of “It’s not personal, it’s just business.” This phrase is most often said to someone who will be personally affected by the recent decision.
“We’ve decided to buy from another company”
“You weren’t selected for the promotion”
“We won’t be accepting your offer”
“You’re being let go”
“We chosen another candidate for the position”
“Your request was denied”
Businesses aren’t the products or services they sell. Businesses are an intertwined web of employees, vendors and customers. It is the people that make business… well business.
Yes, hard business decisions are constantly being made. The decisions themselves are made by individuals whose personal experiences, opinions and biases go into each and every choice. People’s lives are affected by these so-called business decisions and the ripple effects are far reaching – never downplay that fact.
Celebrate the human element that comprises today’s business environment and stop saying “It’s not personal, it’s just business.” After all, it’s always personal and never just business.