It’s not Me, it’s You

i-me-i-me-iiIf you want to be more successful with your sales and marketing stop making it all about you.

Here’s a novel idea:

Make it about the customer!

Otherwise, I can guarantee you that:

  • I won’t respond to your emails
  • My company won’t consider your solutions
  • My company won’t ever buy from you
  • We will find someone who cares more about us

Yes, people send me two to three emails a day just like the one I screenshotted above. No, I don’t ever respond to them.

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