True stories, truly connect us

Came across this quote while looking back at notes I made from Hubspot’s Inbound 2015 conference. Couldn’t find the source to reference which session or author used it in their presentation.

True stories move us – and motivate us to take action.

Simple, yet profound. Connecting with our audience through storytelling is one of the most powerful marketing concepts we should be implementing more effectively in 2017.

How are you using storytelling to connect?



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