I remember once when one of my direct reports told me “This has been one of my most productive weeks.” He told me about all the projects he’d worked on. He was doing a lot of good work.
I’ve always worked on teams full of talented people who work hard to be productive. Good teams focused on being productive, not just busy. But, the definition of productive often is misconstrued.
(Warning – football analogy)
A “productive” football may chalk up amazing stats – tons of rushing and passing yards, passes completed, yards per carry, 1st downs and more… and yet, all of those stats don’t mean a thing if they lose the game.
Great teams focus on results!
In football, there’s only one stat that matters – the final score. That’s it. Did you win or did you lose?
To win, everyone on the team needs to focus on how their role contributes to overall success. Their focus should always be helping the team win.
The first question to ask is:
“ARE WE WINNING OR ARE WE LOSING?
If you don’t know – that’s where you start:
- Determine if you’re winning or losing
- Document what it will take to start willing –or- increase your lead
- Develop strategies accordingly
- Ensure everyone on the team understand how what they do contributes to overall success
- Then go and do it!
Strategies, projects, marketing plans, and sales materials should all be driving results that contribute to the overall success of the team.
Do the work that drives results. Have the courage to turn down work or projects that don’t contribute to success.
Why focus on being productive, when you can focus on being GREAT!
My lack of focus on writing has led to a lack of article this year. I’m hoping to turn that around and start writing more frequently.
Weekly? Hopefully. But let’s not get ahead of ourselves.
Two months ago I transitioned from my role in product marketing to a new role taking over marketing for a sister company. Same parent company. Same building. Different business unit. Different floor.
A great opportunity!
Coming to work each morning is…
- A Rush!
- A Roller Coaster
- Totally Awesome!
Our parent company is great to us giving a sense of stability, while as a business unit we are like a start-up. Every day new challenges come up. Each day is different than the one before.
So yeah, I‘m loving it.
The new marketing department consists of me…. and me. A department of one. I continue working with my old marketing group as they support our efforts, almost like an internal agency. They continue to be great to work with.
The focus here isn’t on projects and staying productive. It’s all about results! Building brand awareness to drive revenue. That’s it.
So I’ll be writing more, documenting the process of marketing and branding – from the ground up!
It starts now!
If you want to be more successful with your sales and marketing stop making it all about you.
Here’s a novel idea:
Make it about the customer!
Otherwise, I can guarantee you that:
- I won’t respond to your emails
- My company won’t consider your solutions
- My company won’t ever buy from you
- We will find someone who cares more about us
Yes, people send me two to three emails a day just like the one I screenshotted above. No, I don’t ever respond to them.