A Marketing Department is Born

It Starts NOWMy lack of focus on writing has led to a lack of article this year. I’m hoping to turn that around and start writing more frequently.

Weekly? Hopefully. But let’s not get ahead of ourselves.

Two months ago I transitioned from my role in product marketing to a new role taking over marketing for a sister company. Same parent company. Same building. Different business unit. Different floor.

A great opportunity!

Coming to work each morning is…

  • Exhilarating
  • A Rush!
  • Stressful
  • Nerve-wracking
  • A Roller Coaster
  • Exciting
  • Totally Awesome!

Our parent company is great to us giving a sense of stability, while as a business unit we are like a start-up. Every day new challenges come up. Each day is different than the one before.

So yeah, I‘m loving it.

The new marketing department consists of me…. and me. A department of one. I continue working with my old marketing group as they support our efforts, almost like an internal agency. They continue to be great to work with.

The focus here isn’t on projects and staying productive. It’s all about results! Building brand awareness to drive revenue. That’s it.

So I’ll be writing more, documenting the process of marketing and branding – from the ground up!

It starts now!  

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